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About the Program

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We're delighted to bring you a whole new TATA Delight program with its two new tiers - TATA Delight Super & TATA Delight Max.

TATA Delight opens up a world of rewards and privileges for you. Along with the purchase of the vehicle, you will receive a ‘Owner Card’ instantly to help you earn and redeem your TATA Points at the TATA Motors Network as well as at our partner outlets.

You will also get a 'Chassis Card' for each TATA vehicles you register in the program. Your 'Chassis Card' can be used to accumulate TATA Points earned against spends done for your registered vehicle. So you can easily get started in the world of TATA.

You can redeem these TATA Points against future spends at the TATA Motors Network and partner outlets for exciting gifts. Explore the website to know the complete details on earning and redeeming your TATA Points, and the privileges you are entitled to as an esteemed member.

Owner Card

You get a TATA Delight owner card on enrolment. This card helps you to earn, accumulate and redeem points earned at the TATA Motors Dealers, TASSes and Distributors. This card will carry your details like name, validity period, etc. As more program partners come on board, you can use your TATA Delight owner card at partner outlets too!

Chassis Card

You get a TATA Delight chassis card on registering your TATA commercial vehicles. All TATA commercial vehicles owned by you bought on or after January 1, 2009 can be registered in the program. You get one chassis card per registered TATA vehicle.

Awards & Recognition

Tata Delight program has been nationally acknowledged for delivering greater standards of service by making use of strong partnerships with coalition partners.Recently, TATA Delight program won the top award for ‘Best Use of Partnership in a Loyalty Program’ at the 8th Loyalty Awards held in Mumbai.The prestigious Loyalty Awards recognize the efforts undertaken by an organization in the area of customer loyalty to improve customer relationships. These are the only awards to focus on brand & customer loyalty excellence in India.